Dirk von Frajer

vf advice / Open to Full-Time Opportunities

Entrepreneur & Doer | d[-_-]b | B2B Marketing Visionary 🛸 | AI for Business Growth 🌱 | Leadership 📢| Driving Digital Transformation 🤖 | Co-Founder of Optics Balzers AG (Acquired)

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M +41 79 473 49 18 | E [email protected] | W vfadvice.com

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Overview My Work

Strategische Konzepte und kreative Lösungen – ein Einblick in meine Arbeit.

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Key Visual Konzept – Produktionsgebäude

Marketing & Branding

Entwicklung eines ganzheitlichen Key Visual Konzepts für die interne und externe Kommunikation. Das visuelle Leitsystem wurde unter anderem auf den Fassaden der Produktionsgebäude in Balzers und Jena umgesetzt – ein markantes Zeichen für Markenidentität im großen Maßstab.

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Key Visual Konzept

Marketing & Branding

Tierische Markenbotschafter für jedes Marktsegment – ein visuelles Leitsystem für die interne und externe Kommunikation, von der Broschüre über die Internetseite bis zur Gebäudefassade

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Market Segment - Lighting

Marketing & Branding

The wings of the butterfly are multi- layered and selectively reflect the colors of incident light. This is exactly how our optical coatings make color visible.Optical Solutions for the Lighting Industry
When it comes to major film or television events, the entertainment industries trust our color filters, heat protection filters and UV blockers. Our optical components direct, mirror and filter light for a wide range of applications.

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Market Segment - Life Science

Marketing & Branding

Shine like a jewel grouper. This is exactly what our solutions in diagnostics and analytics achieve: fluorescent visual fascination.Optical Solutions for the Medical and Analytical Fields Diagnoses and treatments are made possible or accelerated by optical systems in both the fields of medical technology and bioanalysis. Imaging methods based on fluorescence, interference, and polarization (e.g. microbiology, endoscopy, ophthal- mology, or dental technology) enable a better quality of life.

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Market Segment - Automotive

Marketing & Branding

Keen-sighted even under difficult conditions, with an excellent ability to estimate speeds and distances, we have chosen the owl as our role model.Optical Solutions for the Automotive Industry
Whether for intelligent vehicles or inside the digital cockpit, our solutions for laser-based assistance systems provide total safety and comfort. Digital displays using our optics simplify navigation and improve the driving experience.

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Market Segment - Semiconductors

Marketing & Branding

Able to detect a broader wavelength range than humans a dragonfly's eyes contain up to 30,000 facets that can even detect the polarization state of light.Optical Solutions for the Semiconductors Industry
Inspecting and creating the smallest features on microchips requires optical components of the highest quality. Our design and manufacturing teams utilize the latest technology to create optical filters, mirrors and coatings that meet today and tomorrows performance demands.

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Market Segment - Consumer

Marketing & Branding

The lateral positioning of their eyes gives parrots a very wide field of vision. This is exactly how our solutions for consumer electronics provide new perspectives for sensors and cameras in mobile devices.Optical Solutions for Mobile Devices
We offer completely new perspectives to a wide audience. Our optical layers make it possible to: take high-quality photos with mobile devices, immerse yourself in the virtual world, or even use secure biometric identification

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Market Segment - Industry

Marketing & Branding

His excellent sense of direction makes the husky a tireless and reliable helper. This reflects how we use our knowledge and experience in a variety of ways, surmounting even the toughest conditions to provide optically perfect customer solutions.Optical Solutions for Industrial Applications
In the field of industrial applications our engineers have a strong understanding of customer needs. They work with customers to develop comprehensive solutions that range from measurement technology to security systems and automation.

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Market Segment - Space

Marketing & Branding

Thanks to its exceptional eyesight, the eagle can search the ground for objects from a great distance. Just like our solutions for remote detection and space technologyOptical Solutions for Aerospace Technology
For demanding, highly specialized applications such as on airplanes or for Earth observation satellites, we develop and produce custom-made filters, laser components and protective windows.

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STRATEGISCHE FÜHRUNG

MESSBARE ERGEBNISSE

Über 25 Jahre C-Level Erfahrung in Marketing, Vertrieb und Unternehmenstransformation. Vom Management Buyout bis zum erfolgreichen Exit, von der Post-Merger Integration bis zur digitalen Transformation.

• M&A & Integration
• Sales & Marketing
• AI & Digital

11 Jahre: MBO → Exit

>95% Kundenbindung

5 Standorte integriert

Käufer- & Verkäuferseite

2x Umsatz in 10 Jahren

Branchenführende Web-Präsenz

Internationales Team aufgebaut

Konzern-Rebranding geleitet

Power BI für 5 Standorte

CRM Integriert

9 AI-Zertifikate (2025)

Marketing Automation

About

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Work

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